In the early years of my Commercial Real Estate (CRE) career, because it was a commission only business and I wasn’t very good at it, I had to have a second job. In my case, my second job was also my first job. Vital Sounds “The Life of Your Party” was born during my years after high school and while I was in college at Florida State. While I can’t speak to the effect that this business had on my GPA [My mom can though… I lost my academic scholarship in the first year], I can share how this business not only shaped my current CRE career, but more importantly, my life.
As a DJ, you are in control. It’s up to you. Is the YMCA gonna be the next song played? Perhaps the Macerna? The Electic Slide? … I’m kidding, of course. But still, the DJ is in control. Just go to a wedding and stay there past the first dance and you’ll see. DJ’s are the catalyst, and by definition, they are responsible for “making things happen.” This is exactly what your CRE advisor should be doing for you.
Okay, so maybe your CRE advisor isn’t the best dancer or doesn’t have the “radio” voice. (We actually do. Visit Michael Carro’s Real Estate Radio Show and search “Sperry Van Ness” to check it out) That’s Okay. What is important are the following qualities.
You (the client), must like and trust your advisor (DJ). After all, he/she is about to take charge and lead you through your wedding reception, office party, or more importantly – your next CRE investment. Trust is paramount and a non-negotiable item. It must be present for the relationship to work. This is true of any relationship in life.
2.) KNOWLEDGE and EXPERIENCE
If you have placed enough trust to hire them, then the next step is to trust their knowledge. As a DJ, I don’t play one good song and then three bad songs. I keep the party going, WHY? Its because we know our business, and while you may not do this “every day” we DO. We know the business, we know what songs work and which ones don’t. In the midst of a CRE transition, you certainly don’t want a ….