Who is BrokerSavant, and why did we recently partner with theBrokerList?
We’re a Chicago-based tech company, building state-of-the-art tools that help commercial brokers market their listings—and themselves—more effectively. These same tools help communities attract new businesses by becoming hyper-local authorities on their local availabilities.
So being listed in the tBL Marketplace is great exposure for us, but the exciting part isn’t the thousands of commercial brokers we’ll reach. It’s the opportunity to connect those brokers with their communities to promote economic development and growth.
Nine out of ten site selectors say …
TheBrokerList Founder Linda Day Harrison calls the BrokerSavant Property Index “a phenomenal tool for bringing communities together painlessly.”
Independent brokers employ the Property Index as an easy, cost-effective way to get their listings online—under their own brand—in a data-rich, easily searchable inventory.
But, seamlessly integrated with a community’s website, it’s also a formidable tool for chambers of commerce and economic development organizations. Since nine out of ten site selectors look for properties first when they visit an economic development website, the advantage is obvious.
Naperville’s Property Index attracted more than 60 listings in its first week.
Promote yourself—and your community
But a Property Index doesn’t work without properties—and that’s why connecting brokers and communities is so important.
“Commercial brokers are traditionally very independent. BrokerSavant helps break those walls down,” says Harrison. “They create a middle ground where it’s like, ‘Hey, you can just send your listings here, promote yourself, and help promote your community.’”
“You might have 30 listings, and maybe one or two are in a certain town. Why wouldn’t you send them those listings? It’s more exposure for you and for them.”
Adding your listings to a community’s Property Index is a no-brainer. All you do is upload the PDF flyer, and BrokerSavant populates the inventory with all the relevant information. The flyer itself is only one mouse click away. And it costs you nothing.
Uploading a flyer takes about two minutes.
Your listings get seen by more site selectors. Your community improves its ability to attract new businesses. What’s not to like?
“It should be common sense.”
“Using commercial property to promote your community isn’t a new idea,” says Harrison. “It should be common sense. It’s an underlying base fundamental of what economic development should do—make real estate the engine.”
Our association with theBrokerList will let us educate more communities about the marketing power of commercial property—and motivate more commercial brokers to unleash that power through collaboration with their communities.
To see some of the ways we connect with brokers and communities—and to explore all kinds of new ideas in commercial real estate—we invite you to visit our blog. And please contact us for more information about our technologies.
We look forward to working with theBrokerList’s fast-growing membership. Let’s make it happen!
