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One of the ways I survived the economic downturn of 2008 was to “work out loud” – a phrase coined by my bride of forty years. Simply, it is the practice of taking my daily tasks as a commercial real estate professional – finding, winning, and fulfilling business – and writing about them. Who knew the weekly missives would someday appear in your subscription of the Orange County Register Sunday Real Estate Section. Moreover – an internet catalog of commercial real estate topics now exists for inquiring minds. A digital footprint is created which is akin to a marketing sign on a vacant building – a touchpoint is formed.