Business cards are the smallest, but often times most important, piece of marketing collateral commercial real estate brokers have at their disposal. It not only visually defines a level of competency and professionalism; it reminds people why they should hire you.
The following are 5 things all commercial real estate Brokers should pay attention to when designing and printing their business cards. These will help you create the most impactful business cards to generate, and maintain, commercial real estate business opportunities.
5 Tips for Commercial Real Estate Brokers on How
to Print Impactful Business Cards
A commercial real estate Brokers’ knock on the deal door, here’s our best tips for designing and printing business cards that leave an impact…and generate a response.
Keep It Simple, Yet Memorable…and On Brand
In today’s digital printing world you can get whatever you want on your business cards. From custom shapes to foils to embossments to holograms, nothing is out of reach and there are several ways to stand out from the crowd. The key for commercial real estate Brokers is to be memorable, but for the right reasons. This means keeping it simple, subtle and being choosy.
When designing your business cards there are several trendy colors and fonts at your disposal, but keep in mind that all information needs to be legible. Keep the layout simple with plenty of white space to properly display your contact information. This means not shrinking down your phone, website and email to font size 5 because you ran out of room. No one can read that, and no one wants to.
Also, be cognizant of staying on brand. Your business card is an extension of your family of marketing collateral (website, property flyer, OM, company brochure) and should include the logo, colors and fonts identified with your corporate brand.
The Right Information
The entire purpose of your business card is to generate leads. Knowing this, make sure to include all of the necessary information someone would need to contact you.
This will always include:
- Company Logo
- Broker Name
- Broker Title (If you specialize in a particular sector, make sure it is included, i.e. Multifamily Investment Specialist)
- Phone Number (Office and Mobile)
- Email Address
- Physical Address (If applicable)
- Website Address
- Social Media Handles (If you are active on those accounts)
- Copyright and Trademark Symbols
- Certification Logos (CCIM, CPM, SIOR, CRE, MAI, etc.)
- License Information (If applicable by law in your state)
Blank Isn’t Bad
Business cards come with two-sides, and both are an opportunity to express your professional self. As individuals in the sales industry it is always suggested that commercial real estate Brokers keep the second side of their card as empty as possible. Why? Without fail, you will at one point end up writing something on the other side.
Whether a number to a build-out contractor, a lease price, or an address of a comparable listing – trust us you will write in that space. If there is a dark background or crazy design/pattern on the back, you will lose this opportunity. So, keep it light and mostly unencumbered. A great suggestion would be placing your company logo and/or certification logos on the back, which can still afford you plenty of blank space.
A simple way to differentiate yourself is to use a non-standard business card size when you print. Most reputable business card printers will offer the below size options.
- 5″ x 2″ (Traditional Business Card Size)
- 5″ x 1.75″ (Longer Rectangle)
- 5″ x 2.5″ (Square)
- 85 x 55 mm (European Business Card Size)
- 90 x 55 mm (Australia & New Zealand Size)
While it also comes down to layout, graphics, colors and information, there is something to be said about a business card that most literally does not fit into that pile of cards we call keep in our desk. Whether it is a square or thin rectangle, these non-traditional sized cards make a habit of falling out of the pile…and jumping to the forefront.
Cut Your Corners
As you have learned by now, standing out best involves small, subtle changes. One of the most popular is to print business cards with rounded corners. This provides commercial real estate Brokers an easy way to stand out without sacrificing clean layout or losing necessary information.
This subtle difference that will be an option at any quality-printing provider. Since we get asked, yes, rounded corners are still the same size as standard business cards and will fit into any holder or wallet.
It All Ends with the Printer
Now that you have designed the best layout, chosen the perfect colors and added subtle flair it’s time for the finished product! With all this hard design work commercial real estate Brokers shouldn’t drop the ball on the 1-yard line by choosing an inexpensive and unreliable printer. Trust us, printing matters.
To ensure the best final product make sure you use a commercial printer who offers high quality paper stock with extensive weight options and textures, embossing, spot UV, foil stamping and any other finishing options that you may want. The old adage is true; you get what you pay for, so seek out a large printing operation that offers quick turnaround and great customer service. Good luck and go get those deals!
About Aladdin Print – Welcome to the Aladdin Print webpage. We hope that we are able to provide you with the complete information on our high quality business cards and postcard services. Established in 1999, we decided to join the printing industry to provide high quality and affordable business cards and postcard printing services for businesses around the world. Aladdin Print is a South Korean owned and operated team of creative and devoted individuals that believe in presenting our clients with the finest products and service.
Our state-of-the-art computers, pre-press equipment and printing presses are updated regularly to keep pace with the latest technology in the printing industry and to provide our customers with the best products. Our outlook is to provide each and every customer with the highest quality product possible, with a quick turn-around time offering reasonable pricing. We know that our complete dedication and commitment to each and every customer will allow us to continue our positive growth.
Since 1999, our mission has been to surpass our client’s expectations in the printing market.Offering our services world wide, we are establishing excellent reputation as the frontier of online multi-item order and small quantity printing. With a daily capacity of 10,000 orders, we believe in presenting the top quality products with a quick turn-around time, offering reasonable pricing while giving our clients the best that they could receive. The fully automated work flow system and innovative technology made us become one of the top notch business card and postcard printing company in the world.
It would give us great pleasure to be work with you and be your active partner. Feel free to get in touch and communicate with us about any needs or questions!