In commercial real estate, we may find we have changed our cre business company name. So yes, you can keep your followers and all of your information and change your Twitter User Name and your Twitter Real Name for your cre business. For instance, GPE recently became Avison Young Arizona. They have a tremendous following on Twitter and would not want to start over again. So they changed their Twitter name to @AvisonYoungAZ and their Twitter Real Name to Avison Young Arizona.
The main point to realize is that the name you may want to change to could be taken. It is a good idea to be ready with a variety of options so you are not ready to change it and find out it is already taken. Do your homework and make sure you have a plan. It is always a good idea to consider options, like Avison Young Arizona did in this case. They are in Arizona and it has a highly recognized AZ, which is the abbreviation for the state, so that option works nicely for them. Remember, the Twitter Real Name is 15 characters and the Twitter User Name is 12. So you cannot always have both names exact. It is ideal to have both names be the same, at 12 characters, but it is not always possible.
The most important piece to remember, which I have just learned through seeing GPE change to Avison Young Arizona, was that you could change the actual Twitter User Name. I always thought you could only change the Twitter Real Name. So I learned something new and wanted to share this with all of you. I see many of our members have name changes and abandon perfectly good Twitter accounts and start over with a new account. That is not necessary. Just edit the names and remember to let everyone know and update all of your marketing materials and other online tools that depend on that name too!
Now of course, you would also change your images and Twitter header if the logo has changed and you can even incorporate a reference to the former name if that is appropriate for your brand or your marketing change.
So to change either your User Name or your Real Name, follow the below instructions.