CRE Marketing (155)

How to Do Integrated Marketing Communications

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Integrated marketing communications (IMC) plays a crucial role in running a brand or company. It helps us communicate our message to a much larger audience and create […]

Read

Omni-Channel Marketing: Definition & Examples

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Today, marketing is much more than a newspaper advertisement or a billboard along the highway. In the 21st century, marketing is smart, integrated and highly strategic. With […]

Read

15 Types of Videos to Use for Video Marketing

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Using video as a part of your marketing campaign is an extremely valuable practice. In fact, according to Diode Digital, using video is 600% more effective as […]

Read

Popular KPI’s For Digital Marketing Channels

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Key performance indicators (more commonly referred to as KPI’s) are used by companies of every size within every industry all over the world. They are the metrics […]

Read

Podcast Platforms to Consider for New Podcasters

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. If you’re just starting to think about beginning your own podcast, you may have a lot of questions. Creating a successful podcast, after all, takes more than […]

Read

What is the Best Day to Send Emails?

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. If you practice email marketing, you likely know how variable results are. From open-rates, click-through rates, and unsubscribers, it’s important to craft your emails around your results. […]

Read

How to Do Local SEO

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Local SEO is exactly as it sounds. It is a specific type of search engine optimization that is geared towards local communities instead of national or global […]

Read

How to Write a Good Email Subject Line

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. For businesses that practice email marketing, many make the mistake of not focusing on their email subject line. Rather, they focus exclusively on the content in their […]

Read

Marketing Advice From Industry Leaders

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. It’s estimated more than 83,300 businesses close every year because of ineffective marketing. Obviously, you want your business to succeed. It’s our hope the marketing advice provided […]

Read

What are Marketing Channels?

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The way a business decides to market their product or service directly correlates with the level of success they will see. Every marketing decision made has the […]

Read

The Pros & Cons of Scheduling Your Social Media Posts

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Keeping your business’ social media platforms up-to-date can be a time-consuming process. But, having a strong presence on relevant platforms is an important part of developing an […]

Read

Display Advertising: What It Is And How to Do It

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Display advertising refers to banner ads on specific areas of social media platforms or a website. The ads appear when you’re doing research, shopping, or even watching […]

Read

Tips for Getting Good Reviews Without Irritating Your Customers

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Positive customer feedback can help you build your customer base and attract more traffic to your website. According to research, 91% of consumers trust online reviews as […]

Read

What You Should Know About ADA Website Compliance

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. A big topic of conversation among website owners and developers in recent years is ADA website compliance. In fact, it should be a top priority for all […]

Read

How Much Does SEO Cost and Why Invest in It?

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. SEO (search engine optimization) is a very popular marketing tactic, and has been for many years. SEO is the process of improving the visibility of your site […]

Read

How to Improve Your Copywriting Skills: Part 4

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Welcome back to part four of our “How to Improve Your Copywriting Skills” series! In our previous section (part three), we discussed how and why you should […]

Read

9 Low-Cost & Free Webinar Platforms

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Webinars are a great place to host training, product launches, group meetings, interact more directly with your customers, or generate more interest in your product or service, […]

Read

15 Ways to Use Lead Magnets to Grow Your Business

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. You can’t typically get something for free, and businesses that successfully use lead magnets understand this. A lead magnet is just a fancy term for a freebie […]

Read

How to Do Marketing With No Budget

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. For many business owners, the last thing on their mind is budgeting for marketing. Between trying to break even and be profitable, paying bills and restocking, setting […]

Read

Website Checklist: 55+ Action Items to Have an Effective Website

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Over the years, we’ve been asked many questions about how to have an effective website. Almost every website owner wants their site to be successful. That could […]

Read

7 Ways to Attract Customers on Social Media

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. What is the best place to look for your audience? The answer is obvious: social media. No less believable is the fact that advertising does not have […]

Read

How to Use Instagram: Dos and Don’ts

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Instagram, a social media app owned by Facebook, is one of the largest social platforms today. The feed of this social app is image-based. So, rather than […]

Read

Should You Repost Online Reviews To Your Website?

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Customer reviews are one of the most important aspects of any business. They can facilitate or impede sales on a major scale. Certain aspects of online reviews, […]

Read

Tips to Keep Your Marketing Emails from Getting Flagged as Spam!

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Y’know, email marketers don’t have an easy job. After jumping through multiple spam traps, avoiding spam triggers, and not breaching any anti-spam laws, they finally get to […]

Read

Practical Tips on Repurposing Content to Boost Exposure

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. In a frenzy to write as many words and blog posts as possible, marketing specialists at times lose their focus on one of the most important and […]

Read

Which Email Marketing Platforms to Use

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Working with an email marketing platform is a great way to keep your existing and prospective clients up to date with what’s going on in your business.  […]

Read

How to Legally Send Marketing Emails to People Who Haven’t Subscribed

This post originally appeared on tBL member Joshua Lyon's blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. With the CAN-SPAM Act of 2003 in place, email marketers are significantly limited by what and who they can send emails to. However, it’s not illegal to […]

Read