Okay so your first question is why would you use an RSS feed with Buffer. The simple answer is to save time. For example if you know and trust a certain content provider, like theBrokerList blog and you are proud to share the content from that blog, you can do it using automation. Doing it with automation just makes it easier to share across multiple social media channels to save time!
It is quite simple. Most content sources have an RSS feed. The RSS feed is generally shown or displayed somewhere on the site and is often times a symbol that looks like this:
So once you find the icon, you can simply right mouse click on the icon.
Once you right click, this menu will open and you have the option to, 1 – Open in new Tab, 2- Save the Link, 3 – Copy the Link. To really understand what you are doing, I suggest you try all 3. Open the link in a new tab so you can see what it displays. It should look like this:
At first glance it will look like nothing, but if you look closely it is showing you the raw content that is being pulled from that content source’s database. It is the title, author, description and other related data fields that permit systems to talk to each other. So the RSS URL link is pulling data from one system and pushing it to another. So by copying and pasting that link you are moving all of that content to another distribution point.
In our example here we are using Buffer, but an RSS feed URL can be used in unlimited platforms and systems that you are familiar with and use everyday!!
So now that you have found your RSS URL, you can be ready to start using it. Also, you can grab the RSS URL from any of your favorite websites or blogs. Some sites have extensive RSS link pages and they will even break the content down for you in great detail so you can grab the exact feed you want to share.
Step 1 – Open Buffer and find the RSS Feeds control.
Step 2 – Open the RSS Feeds box and copy and paste the feed, for example https://blog.thebrokerlist.com/feed
Step 3 – Click Add or Dismiss as you may not want to share a particular post, select what posts you want to share.
Step 4 – Select which social media account you wish to share to and add any commentary you wish. Remember, with Twitter you can add a Twitter name to the box as well as hashtags.
Step 5 – The best part is you can put it in your queue and let Buffer schedule it or you can send it immediately or you can schedule it. Scheduling is great for things you want to go out at a particular day or time.
There are so many valuable uses for RSS Feeds and you can try it with Buffer and see how you like it and if you do not use Buffer, the same principle applies for HootSuite and WordPress sites too. RSS feeds are very universal and if you find another tool that permits RSS feeds, you will now understand how they work.