Blog With Us | CRE Broker Blogging & Advertiser Content Guidelines

Blog with us

Blog With Us: CRE Broker Blogging, Advertiser Content & Submission Guidelines

Share your commercial real estate expertise with theBrokerList community.

theBrokerList welcomes high-quality commercial real estate content from verified CRE broker members, brokerage companies, advertisers, vendors, and service providers. However, participation is different depending on who you are.

Important: Verified commercial real estate brokers and approved brokerage companies may contribute blog content at no cost. Advertisers, vendors, service providers, and industry partners must participate through a paid advertising or content syndication subscription.

Before You Submit: Which Category Are You?

Contributor Type Can Blog? Cost How to Participate
Verified CRE Broker Member Yes No Cost Submit approved CRE thought leadership content
Approved Brokerage Company Yes No Cost Submit broker/company market expertise
Advertiser, Vendor, or Service Provider Yes Paid Subscription Required Participate through our Advertiser Content Syndication Program

Verified CRE Brokers Can Blog at No Cost

If you are a verified commercial real estate broker or an approved brokerage company member of theBrokerList, you may contribute blog content at no cost.

Broker Member Benefits

  • Increase visibility in Google and AI/LLM search
  • Build authority in your specialty, market, or property type
  • Strengthen your digital footprint
  • Receive author profile visibility and backlink value
  • Reach theBrokerList commercial real estate audience
  • Be considered for social media and Blog of the Day promotion

Examples of Broker Content We Welcome

  • Market updates
  • Leasing trends
  • Investment sales insights
  • Tenant representation advice
  • Landlord representation strategies
  • Property type expertise
  • Deal stories and lessons learned
  • Local market knowledge

Become a Broker Member

Advertisers, Vendors, and Service Providers Must Use a Paid Program

If your company provides products or services to the commercial real estate industry, participation in our blogging program is available through our paid Advertiser Content Syndication Program.

This includes companies such as:

  • CRE technology companies
  • Marketing firms
  • Legal firms
  • Architects, designers, and space planners
  • Environmental consultants
  • Lenders and financial service providers
  • 1031 exchange providers
  • Insurance companies
  • Data providers
  • Any non-broker company serving the CRE industry

Advertiser Blog Syndication Program

Advertisers and CRE service providers may participate through an annual paid content syndication subscription.

Annual Subscription Includes

  • RSS blog syndication
  • Canonical link preservation when applicable
  • Exposure to theBrokerList commercial real estate audience
  • SEO and AI discoverability benefits
  • Placement alongside CRE industry thought leadership
  • Brand authority enhancement
  • Potential social amplification opportunities

Current Pricing: $1,899 annually

Includes syndication of up to one blog post per week.

View Advertiser Information

Why We Separate Brokers and Advertisers

theBrokerList was created as a community for verified commercial real estate brokers and brokerage companies. Our goal is to help CRE brokers increase their visibility, promote their expertise, and connect with the broader commercial real estate industry.

Advertisers, vendors, and service providers are also an important part of the CRE ecosystem. However, because their content is promotional or business-development oriented, participation is handled through our paid advertising and content programs.

This keeps the platform fair, transparent, and valuable for everyone.

Blog Submission Guidelines

All blog submissions are subject to review and approval by theBrokerList. We reserve the right to edit, decline, remove, or reject any content that does not meet our standards, policies, or audience expectations.

Content Should Be

  • Relevant to commercial real estate
  • Educational, useful, or informative
  • Original or properly licensed
  • Clear, professional, and appropriate for the CRE industry
  • Free of misleading claims
  • Properly attributed when referencing third-party information

Content Should Not Be

  • Misleading, false, or deceptive
  • Copied from another source without permission
  • Overly promotional unless submitted through a paid advertiser program
  • Spammy, keyword-stuffed, or low-quality
  • Off-topic or unrelated to commercial real estate
  • Submitted with images, charts, videos, or graphics you do not have the right to use

Copyright, Image, AI, and Legal Responsibility

By submitting content to theBrokerList, you confirm that you have the full legal right to submit and publish all text, images, charts, graphics, videos, links, and other materials included in your submission.

You Are Responsible For

  • Ensuring your content is original or properly licensed
  • Obtaining permission for any third-party images, graphics, charts, or videos
  • Providing proper attribution where required
  • Confirming that AI-assisted content has been reviewed for accuracy, originality, and legal use
  • Ensuring your submission does not infringe on copyrights, trademarks, privacy rights, publicity rights, or other legal rights

Contributor Responsibility: You, the contributor, are solely responsible for the content you submit. theBrokerList is not responsible for verifying ownership, copyright clearance, image rights, licensing, permissions, or legal compliance of submitted materials.

AI-Assisted Content

AI-assisted content may be submitted only if it has been reviewed, edited, fact-checked, and approved by the contributor. You are responsible for ensuring that any AI-assisted content is accurate, original, appropriate, and does not violate the rights of others.

Editorial Review and Approval

Submission does not guarantee publication. theBrokerList may edit, format, optimize, decline, or remove content at its discretion.

We may make edits for clarity, formatting, SEO, readability, grammar, internal linking, headlines, excerpts, categories, tags, and audience fit.

We reserve the right to reject or remove any content that creates legal concerns, quality concerns, audience confusion, or conflicts with the purpose of theBrokerList community.

Required Submission Acknowledgment

Before submitting content, all contributors should understand and agree to the following:

By submitting content to theBrokerList, I confirm that:

  • I have the legal right to submit and publish this content.
  • I own or have permission to use all text, images, graphics, charts, videos, and other materials included.
  • I understand that I am responsible for copyright, licensing, permissions, attribution, and legal compliance.
  • I understand that advertiser, vendor, and service provider content requires a paid subscription or approved advertising program.
  • I understand that submission does not guarantee publication.
  • I agree that theBrokerList may edit, decline, remove, or reject content at its discretion.

Related Policies

By submitting content, you agree to and are bound by the following policies:

These policies apply to all use of theBrokerList platform, including the main website, blog, directories, and related services.

Submission Confirmation

Before submitting your blog post, contributors will confirm the below when applying to blog with us here.:

☐ I confirm that my submission is original or properly licensed, that I have legal rights to all content and images
(including AI-generated materials), and that I accept full responsibility for copyright and intellectual property
compliance. I agree to the Terms of Use and related policies.

Ready to Blog With Us?

If you have an idea or are ready to submit a post, we look forward to hearing from you. By submitting content, you help educate and strengthen the commercial real estate community — while respecting the rights and work of others.

Please join us by submitting your request to blog with us here.

Verified CRE broker or brokerage company? Join theBrokerList and contribute your expertise at no cost.

Advertiser, vendor, service provider, or industry partner? Contact us to learn more about our paid Advertiser Content Syndication Program.

Become a Broker Member

View Advertiser Information