After verifying thousands of commercial real estate professionals, we wanted to share with you feedback from our team and our top 3 Twitter rookie mistakes. Yes, we know there are tons of mistakes we all make or have made using social media and that is okay, we all have to learn. But to help you out, we wanted to save you the pain and trouble so you avoid these 3 Twitter rookie mistakes. We find these particularly annoying since we spend so much time verifying people and Twitter is one of the verification tools we use.
We used screenshots from a few of our members who have done a great job of using Twitter!
No image is a choice. If you want to be perceived as an egg, so be it, but the below 3 mistakes, of a missing bio, not including a URL and not using Twitter at all, are worse than using the egg as your image. If you are going to use Twitter, for goodness sake avoid these 3 Twitter rookie mistakes and see what a few of our pros do and how they do it.
1. Add a Bio
Whether your image is an egg or not, does not matter to me, but not having a bio is a real bozo no, no. It is the first thing I look for in a Twitter profile. Who are you, what are you about, what hashtags are you displaying, etc. Without a bio, I do not follow you back. I look at the Twitter accounts that follow me and make a decision as to whether or not I will follow them back or not. A blank bio, unless you are an icon or a Verified profile, I have no way to know who you are. Your bio should tell a person within a few seconds what your focus is and what you do or what your passion is. Here is a great blog post The 7 Key Ingredients of a Powerful Twitter Bio from our friends at Buffer!
2. Add website URL
While verifying new members AND after we glance at your bio, our next step is to immediately click on your URL to follow it to your website or profile elsewhere. Having that URL gives me a comfort level that I am following someone legitimate and gives you more credibility which helps increase followers. Although a fake profile can have a URL, I can see fairly quickly from the bio and URL that you are a real person and the website that the URL takes me to coincides with your bio and hashtags. Please note, you may add an additional URL within the bio portion of your Twitter profile as well! Even if you do not have a website or your do not have a webpage, consider using your tBL profile URL or your CCIM page or SIOR page, but for goodness sake, do not leave the field empty.
3. Use Twitter Name
Use Twitter. Display your Twitter name on all blogs, websites and any places you market yourself, your company or your properties. Put it on your business card too! The more your Twitter name is used, the more followers you will get. There are a multitude of ways to share content and Twitter is about the easiest and most popular way to share and it has so many integration tools that work with it. I use Zapier and IFTTT, Buffer, Facebook, LinkedIn and even Pinterest with my Twitter account. Be sure you connect your Twitter account to your Linkedin profile. What does that mean? Well it means I have taken the time to connect my social media streams so my actions on other sites, like finding a good blog to share or adding a Pin or commenting in a Linkedin group, will also feed to my Twitter stream. Even Quora let’s you share to Twitter. The entire point of Twitter is to help share content, information or even a simple message. If you have a Twitter site, use it.
Important Note: If you are going to get a Twitter account, be sure to add your bio and website URL BEFORE you start following people!! If you spend hours researching and following people, but your profile is not complete, it is a huge waste of time because those that want to consider following you are not able to know who you are and what you are about. For instance, if you are a CCIM or SIOR or CPM, be sure to put that in your bio so people immediately recognize the affiliations!