Rod Santomassimo (351)
Avatar

Best-selling author, highly sought active speaker and industry thought leader, Rod N. Santomassimo is the founder and president of the Massimo Group, North Americas’ premier commercial real estate coaching and consulting organization.

[Free CRE Resource] Your Q2 Review

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] It’s time for our quarterly reviews!  This is arguably the most important quarterly review that you will complete during your tenure as a CRE professional…  So […]

Read

How Beth Azor Became A Top CRE Producer

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] Going to the ‘right’ school and getting the ‘right’ job doesn’t make you successful…  Success comes from choosing the ‘right’ things to focus on AND having […]

Read

Lessons from DNA of CRE – see how you stack up against your CRE peers

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] It’s no secret that the CRE industry is notoriously bad when it comes to collaborating and sharing information… But in today’s Massimo Minute, I’m reviewing the […]

Read

3 Keys to Maximizing Your LinkedIn Exposure

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] With the continued increase in COVID-19 impacts on the CRE industry, many firms are going to a remote work environment and Brokers are having to shift […]

Read

Should I change my specialty?

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] As we continue to navigate our way through these market changes, I get a lot of questions about what people should be doing to continue to […]

Read

Is It Time to Grow Your Team?

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] If you’ve ever tried to hire someone in the past (even a simple Virtual Assistant), you know it’s not easy to find great talent… Especially if […]

Read

Leading a Brokerage in Today’s Market

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content]No doubt the Commercial Real Estate industry is a tough one, especially right now. It’s even tougher for leaders. You don’t just have yourself to worry about, […]

Read

The 5 Divisions of Your CRE Practice You NEED to Master

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] I know it shouldn’t surprise me anymore… But it still shocks me when I see commercial real estate professionals with an employee mindset. Because as an […]

Read

3 Ways To Gain Perspective On Your CRE Business

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] We all know the old saying, “You can’t see the forest through the trees.” But as business owners, most of us have a hard time taking […]

Read

When It Rains, It Pours Folks…

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] In today’s uncertain market, no one knows what’s going to happen. If you joined us today, not once (but twice) for the CARES Act Masterclass — […]

Read

How to Make the Most of Working at Home

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] With the continued corona virus scare, a lot of people are finding themselves unexpectedly working from home. I’ve worked from a home office for 16 years […]

Read

7 Ways to Increase Your Value as a CRE Professional

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] When you look at the GOATs (greatest of all time) they ALL invest in themselves.  They don’t just rely on the resources their team/company provides. They […]

Read

The 3-Key Elements of Profitable CRE Operations

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] Everyone wants to make more and work less… But few folks actually can.  Luckily, as a CRE professional — if you master 3-key elements of your […]

Read

How to Leverage Your Passions In Your Prospecting

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] There aren’t too many CRE professionals with shirtless pictures on their website…  But Beau Beery isn’t your average broker…  In fact, he’s well-above average. Beau is […]

Read

2 Simple Strategies to Grow Your LinkedIn Audience

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] Most CRE professionals know they should be leveraging social media. But a lot of folks are uncomfortable putting “business messages” in front of their family and […]

Read

There’s No Crying In Commercial Real Estate

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Ok, so the market took a hit, a big hit. Yes, we are experiencing a once in a life-time (fingers crossed) pandemic, but the panic in stores, airports […]

Read

How to Ensure Your 2020 Goals Become Reality Despite COVID-19

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] My team and I keep a running list of Massimo Minute ideas. And every few weeks, I’ll shoot 3-4 of them at a time (which I […]

Read

Clients Don’t Care About Your CRE ‘Experience’

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] Is experience important?  Absolutely. But if experience was everything, then a millennial-owned brokerage would not be dominating the Baton Rouge market right now (kudos to you […]

Read

Limited Release of Knowing Isn’t Doing

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] Being an independent contractor isn’t easy…  Every fiber of your success is based on you, your efforts, your vision, and your orchestration of others.  Which means […]

Read

Mark your calendar for March 11th!

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] In 2019, I dissected every strategy we use in our coaching programs. And I put the best-of-the-best tactics, tips, and strategies in my new book, Knowing […]

Read

Want to Know the GCI of Our Top Producers?

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] Someone recently asked me to share the production numbers of one of our members…  Imagine my reaction! As a coaching company, confidentiality is our core value. […]

Read

What You Should Do Every Friday To Grow Your Business

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] This past week, the commercial real estate industry suffered a major loss with the passing of Gary Tharp, CCIM. He was both a mentor and a […]

Read

Is “Good Enough” Ever Enough In CRE?

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] Trying to be perfect sounds great in theory. But in reality… Your competitors are taking imperfect action and stealing your market. In today’s Massimo Minute, I’m […]

Read

Should you get your clients a gift after a transaction?

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] Someone posted a couple of great gift questions in our Private CRE Mastery Facebook Group last week…  Do you get your clients a gift after the […]

Read

Those Dang Kids Are Taking My Market Share

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] A few years ago, an irate CRE broker called me.  His old ways of prospecting weren’t working, and he was tired of losing assignments to younger […]

Read

What’s the ROI on Social Media in CRE?

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] Most CRE professionals are having a tough time producing an ROI with their social media. In fact, I hear brokers on a daily basis say that […]

Read

How Much Content Is Too Much?

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. [embedded content] The CRE professionals who leverage social media dominate their market. Yet so many folks are still sitting on the sidelines, overwhelmed, and unsure about what/how often […]

Read
Do NOT follow this link or you will be banned from the site!