Michael Beckerman (143)
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After spending 30 years in the real estate PR industry, Michael Beckerman launched The News Funnel, the largest content platform in the real estate industry. On the side, Michael shares his thoughts, opinions and practical advice about content marketing for the real estate industry on his blog.

From Average to Influencer… Ten Easy Ways to Grow Your CRE Brand

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I have spent almost thirty years helping brands and professionals in the real estate space get their message out to the marketplace. Throughout the first phase of my career on the public relations […]

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The five companies that are likely to be acquired next…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I am convinced 2017 is going to be a year of pretty substantial M&A activity in the CRE tech space. After five years of rapid growth, it feels like it’s about half-time in […]

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When this happens, the CRE tech sector has officially arrived…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Earlier in my career, when my young PR firm started representing real estate companies, I remember how shocked I was at how the brokerage firms operated and managed their talent. It was an […]

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Headline: Another reason why I wouldn’t want to be in the ad business

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. As if we need another example to show how the publishing world is a mess… Medium says it can’t make money selling ads so it’s laying off a third of its staff I […]

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The next evolution of CRE tech…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList.   I think we are entering a period of transition in the young CRE tech sector. The first five years were really about the industry being born. The race to build new sites. […]

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Why we acquired CRE // Tech…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. It is with great pleasure that my team and I announced our acquisition of CRE // Tech this week! This is a true milestone in our young sites history. There are many factors […]

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What the CBRE Floored deal really means to the CRE Tech sector….

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. As I mentioned in a previous blog, I think 2017 will be the year of M&A in the CRE Tech sector. There are many reasons for this, including the challenges many sites are […]

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How Spotify is laying the groundwork for the future of real estate content

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. As someone who spends most of their day consuming, creating and studying content, I know that we are living in transformative times in the news sector. Throughout most of my career on the […]

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CRE Tech Lessons Learned in 2016…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. What a year 2016 was for the CRE tech sector. So many amazing things to look back on and really be “wowed” by. But also, so many things to raise red flags over! […]

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Blogging and social media are the new networking

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. In the good old days, the best way to build your business was quite simple. You networked. It was the core strategy of any good networking professional. You went to an event, you […]

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Five 2017 Real Estate Tech Predictions…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. It has been another extraordinary year in the real estate tech sector. There has been so much growth in virtually every aspect of the sector… new startups, big funding rounds, user growth, exciting […]

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We are living in historical times

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. One of the things I personally always try and commit to is self-awareness. To have perspective on the times I am living through. Both personally and professionally. Maybe it’s what happens when you […]

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Why A Single Source Platform Will Be The Winner in the CRE Tech Race

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. While the CRE tech space is still in its infancy, if you really read the tea leaves it’s clear that their will only be a few winners. This is nothing new. If you […]

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Part Two: Are we just talking to each other? Maybe that’s actually ok and a good thing!

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Yesterday I wrote about how we need the real estate industry at large (specifically the commercial side of the business), to get more involved in the tech sector. To embrace it. Invest in […]

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Are we just talking to ourselves?

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I was at the amazing CRE // Tech Intersect event recently in NYC, which is an immersion into commercial real estate technology. Congrats to my friend Pierce Neinken on another extraordinary event! I was fortunate […]

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Q&A with Craig Hancock of RealMassive

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I am really impressed with RealMassive. I have had the pleasure of meeting Craig Hancock, CEO and Founder and Mike Westgate, VP of Marketing. I spent a lot of time with them learning […]

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Q&A with Craig Hancock of RealMassive

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I am really impressed with RealMassive. I have had the pleasure of meeting Craig Hancock, CEO and Founder and Mike Westgate, VP of Marketing. I spent a lot of time with them learning […]

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Q&A With Aaron Block, Co-Founder and Managing Director at MetaProp NYC

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. As someone who has been full time in the real estate tech space for almost five years, it’s thrilling to see how much the industry has grown over this period. While recognizing that […]

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Q&A With Aaron Block, Co-Founder and Managing Director at MetaProp NYC

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. As someone who has been full time in the real estate tech space for almost five years, it’s thrilling to see how much the industry has grown over this period. While recognizing that […]

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The Most Important People to Connect with in Real Estate Tech… According to Me!

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList.   I know I will get a lot crap for this post, but I am honestly at the stage in life where I really couldn’t care less 🙂 I have been fortunate to […]

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How my brain spent its summer…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. As my friends and family know, I am a pretty much obsessed with physical exercise (although you couldn’t tell by looking at me:) For me, running and yoga have always been my two […]

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Teaching An Old Dog New Tricks

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList.   I spent almost 30 years in the PR sector building my own agency from scratch. It was a thrilling journey. I was a self-taught agency guy, having never worked in the field […]

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Five Old School Ways to Build Your Followers on Social Media

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. These days, it seems like so many blogs and experts give great advice on how to grow your footprint on social media. I don’t know about you, but with social media rapidly increasing […]

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The Two Best Real Estate News Sites Today…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I have written a lot about the challenges facing media and trade media specifically. But I have also thought a lot about the media that is surviving and following a smart niche strategy. […]

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Is Traditional Media Even Relevant Anymore?

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList.   Facebook to Change News Feed to Focus on Friends and Family WOW! Where Yahoo’s entertainment media play went wrong OUCH!!! As someone who has been in the PR/media space for almost 30 […]

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In CRE Tech, who will be the Google, Facebook, Amazon and Apple???

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Years ago, Google was where you went to search. Facebook was where you went to check up on friends. Amazon was where you bought something. And Apple was a cool products company. Those […]

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Why I pivoted from a career in public relations to building a content marketing platform…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I love PR. I love media relations. I believe in their power. I honestly think they are the most effective marketing tools out there! I personally entered the field in 1989 and spent […]

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