Michael Beckerman (143)
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After spending 30 years in the real estate PR industry, Michael Beckerman launched The News Funnel, the largest content platform in the real estate industry. On the side, Michael shares his thoughts, opinions and practical advice about content marketing for the real estate industry on his blog.

Apps are dead. Ecosystems are alive!

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. “We know that asking someone to download an app, it’s a hard thing to do now,’ said Lisa Kolodny, FreshDirect’s vice president of brand marketing and communications. Here’s what Kolodny means by that: […]

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Five types of real estate that tech will make obsolete…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I was speaking with a very experienced and successful tech entrepreneur and investor the other day who made a comment that really stuck with me. He said that the pace of change in […]

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And Here's To The Content Creators…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. As anyone who reads my blogs or follows me on social media knows, I am a huge believer in the power of content marketing as the single biggest marketing trend I have witnessed […]

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And Here's To The Content Creators…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. As anyone who reads my blogs or follows me on social media knows, I am a huge believer in the power of content marketing as the single biggest marketing trend I have witnessed […]

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New York, New York

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. “If I can make it there, I’ll make it anywhere…” Always loved that song. Still gives me goosebumps. Having spent all of my life in the NYC metropolitan area, I love New York. […]

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Will The U.S. Lead Or Lag In CRE Tech?

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I have been consistently having more conversations with folks in real estate tech from outside the U.S. Literally on a weekly basis I get an email, social connection or call from another tech […]

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I Have Seen The Future of CRE Tech…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. And it looks like this… https://www.linkedin.com/in/rajbhatti2/ I recently had the pleasure of meeting Raj Bhatti, CTO of Newmark Grubb Knight Frank in their NYC headquarters. Incredible conversation. Previously at Cantor Fitzgerald, Raj has […]

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5 Takeaways From My #TALKSHOP With Nick and Brandon of VTS

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I have known both of these guys for a few years (I think Nick was actually the first guy I met in CRE tech!) Their blockbuster merger has really separated these guys from […]

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VTS Gets Content As Well As Anyone And Here’s Why…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Q&A with Katie Higgins, Manager of Content & Communications at VTS In my humble opinion, VTS  is as good as it gets in the commercial real estate tech startup world. Amazing leadership, deep […]

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The most important lesson I learned in tech…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. It’s NOT about the tech, it’s all about the people!!! Having been focused full time on the tech sector for the past five years, everyday is an exciting challenge. Not only is it […]

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The Good, The Bad and The Ugly of Content Marketing

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. My amazing team at The News Funnel, our Content Marketing blog and agency, Real Estate Tech News and CRE // Tech get asked all the time for tips and suggestions on how to […]

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Uh oh, we made a mess…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I had a feeling this was going to happen in the CRE tech space. When I first got into the space around 2011, there were only a handful of startups on the scene. […]

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A Profile of the type of CRE tech executive who I would bet on succeeding

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I haven’t invested in other people’s sites to date (but I am always open to a pitch). If I did, I would strongly consider investing in Juniper Square! Why? For me, it’s not […]

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Perspectives on investing in CRE Tech…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. One of the coolest parts of running our own real estate content and connectivity platform are all of the amazing startups I get to connect with on a daily basis. Literally, every day […]

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If you are in CRE Tech in 2017, you will probably hear this word often…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Collaboration! It’s clear that we have entered into a new cycle in the CRE tech space. I have written about this a lot lately and gotten some amazing perspectives from many true thought […]

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The one thing wrong with most events…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. One person talks. Everyone else listens. When I think about the event business, I realize that they are all alike. Sure, some have more glitz than others. Some have cooler venues. And many […]

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The race for the “everything in one place” CRE tech solution…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The more time I spend thinking about the CRE tech scene, the more I am convinced that the real winners will be the sites that put “everything in one place” for the industry’s […]

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And The Race Begins…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I have been thinking for a while that the CRE tech space would really heat up when the big brokerage firms started an arms race with one another for tech supremacy. I think […]

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The Race for CRE Domination

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Q&A with Jeff Finn, President and CEO at RealNex I have written a lot lately about how the race for the CRE tech market share will come down to a few sites. It’s […]

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How leading a startup totally changed my management style

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I look at my own career in two phases…1) The micromanager and 2) The macromanager. Both have served me well. Both led me to enormous personal growth. Only one, however, resulted in my […]

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Q&A with Vishu Ramanathan, CEO of Buildout

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I think the team at Buildout is onto something important and sustainable. They have two really great things working in their favor that I think every startup can learn from…1) They are focused […]

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Q&A with Vishu Ramanathan, CEO of Buildout

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I think the team at Buildout is onto something important and sustainable. They have two really great things working in their favor that I think every startup can learn from…1) They are focused […]

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Another Example of Great Individual CRE Content

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Q&A With Dylan Simon, Investment Sales at Colliers International I am constantly touting the benefits of blogging and social media for CRE professionals. I have been doing it for years. I started my […]

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Where we are in 2017 CRE Tech sector…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Where is the CRE tech sector headed? Of course no one really knows, but I think the best way to find out is to ask those that are in it, fighting the fight […]

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When someone says “it’s just business, nothing personal”…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. That’s bullshit! It’s friggin’ personal!!! In almost thirty years in business I have learned that there are two golden truths… there are good people and there are not so good people. It’s never […]

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Are we finally ready for awards recognizing real estate content?

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Hell ya! Years ago, when I started in the real estate business, the truth be told, most of the content that was created came not from the professionals and companies themselves, but from […]

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What trade media looks like today…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. My friend Daniel Ceniceros knows media. He has worked in it for most of his career. He has also spent time in the CRE tech sector. In this blog, I write a lot […]

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