Michael Beckerman (143)
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After spending 30 years in the real estate PR industry, Michael Beckerman launched The News Funnel, the largest content platform in the real estate industry. On the side, Michael shares his thoughts, opinions and practical advice about content marketing for the real estate industry on his blog.

One Thing I am Now Convinced of Regarding What it’s Going to Take to Compete in Commercial Real Estate Tech…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Size! I was never one to think that size mattered in business. I fundamentally believe that ideas, passion, and grit matter more than anything in business. But as I reflect on where we […]

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The game is changing. Hospitality and Office Are Merging. Wow. Think About That.

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Convene is leading the charge. The industry needs it, and wants it. I had the pleasure and honor of interviewing Convene Cofounder/CEO Ryan Simonetti during a Twitter live #TALKSHOP at their amazing and […]

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And Yes, the Broker Tech Arms Race Is Now Official!

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Colliers Launches Real Estate Technology Accelerator With Techstars I have been talking about this on my blog and speaking about it at conferences for the better part of a year. Namely, that I […]

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Why the Commercial Real Estate Tech Boom Won’t Last Forever…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. 2017 was such an amazing year in the commercial real estate tech space. Our own platform tripled in size in terms of users, revenue and engagement. Yes it’s a reflection of our amazing […]

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Will Robots Steal Jobs from Commercial Real Estate Professionals?

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I have been fascinated with robots for some time. And in particular, how they will impact jobs in the future. I often think about what jobs will be lost when my young kids […]

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My Five Takeaways from CRE // Tech NYC…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. WOW! I am still catching my breath from one of the most extraordinary days in my long, long career. Truly breathtaking. Almost 700 people! No bullshit, no hype. People came from all over […]

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I Now Know Why ICSC Is So Successful!

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. When I was running my PR firm for over twenty-five years, our niche was mostly office and multifamily real estate. We had some big clients in the retail space, but it wasn’t a […]

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This Is How The Millennials Will Change The Commercial Real Estate Industry

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I am a big fan of Anthony Dominguez, AtlasX CEO. He is exactly the type of entrepreneur that we need to be attracting and investing in within the commercial real estate sector. He […]

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And the Big Future Winners in CRE Tech Will Be…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I read a fascinating article this week about how the big five (Apple, Alphabet, Facebook, Amazon, Microsoft) are dominating the world of tech. Obviously, it wasn’t always this way. But as I reflect […]

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Calling All Angels!

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. The CRE tech sector desperately needs Angel investors. I am blessed that I largely self-funded my own site and was able to raise money from an amazing network of friends in the real […]

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What our CRE // Tech Mid-Year Report Reveals That Everyone In The Industry Should Be Paying Attention To…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. After several months of intense research by our team and leading industry experts, we have released our 2017 Mid-Year CRE // Tech Report which provides a comprehensive overview of the state of the […]

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The Content Marketing King!

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Q&A with Allen Buchanan, Principal at Lee & Associates Ok ok, I might be a bit of an exaggerator with this one but honestly not too far off. Allen Buchanan is a great […]

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Recognizing the Best of the Commercial Real Estate Tech Industry… with the #RETAS!

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. When I first got started in the commercial real estate tech sector in 2011, the industry felt kinda like a ghost town. When you met someone in the sector, it was like a […]

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What I Have Learned from Running an Event Company…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I am definitely not new to the event scene, but new to running a company that puts on conferences. My team is far more experienced than I am in the event business having […]

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My Five Takeaways from Our CRE // Tech Event in Los Angeles Last Week

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I am back from a week in Los Angeles and I’m still buzzing from all of the excitement. L.A. is a city that’s bustling with energy coming from the media, arts and entertainment […]

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Do you do the Hustle!?

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I was listening to a great podcast the other day featuring Jenn Hyman, the founder of Rent The Runway. Really amazing story how she built this company, with her co-founder, from scratch. One […]

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Why I left thousands in monthly fees to write $175 blogs…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Man, the money was good! (I can say that because I started with zero:) We were on top of our game at the PR firm I founded almost 30 years ago. Most people […]

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Working WITH Brokers…Not Against Them…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. One of the really cool parts of running a series of sites devoted to news aggregation, connectivity and, events for the CRE startup world, is that I literally get sent dozens of really […]

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If I Were To Build A Commercial Real Estate Tech Website, This Is What I Would Build…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Trust me, I am not looking to building another website. I have several already (The News Funnel, CRE // Tech, The Content Funnel, Real Estate Tech News) and they keep me pretty busy. […]

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One Of The Best Examples I Have Ever Seen Of Real Estate and Tech Content…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Q&A with Julia Georgules, Director of Research, Local Markets at JLL I have been writing about, studying and promoting the concept of real estate brands becoming media for several years. It’s why I […]

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I LOVE L.A.

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Most of the people reading this blog probably don’t remember that great song by Randy Newman so I will add it here… https://www.youtube.com/watch?v=KcADqxnQA_4 But I really do love L.A. The city has exploded […]

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Three Signs that the Commercial Real Estate Tech Sector is Maturing…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I have been active in the CRE tech sector since 2011 and have seen a great deal of progress to date. As anyone who has invested in, is working at or is building […]

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Companies, not sites, will be the big CRE Tech winners!

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Being on the road a lot lately visiting with startups, attending conferences and also meeting with the large brokerage firms/developers and their top tech people, has convinced me of one thing for certain […]

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The One Thing In CRE Tech That No One Sees Coming…

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. A few years ago, the home tech market was very fragmented. There were a few sites like Nest and some big companies like GE focused on the space. Eventually there was a lot […]

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Is the PR Industry Ready for Innovation?

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I spent almost thirty years in the public relations industry building my own firm, Beckerman PR. Our niche was real estate. A national practice with multiple offices and some very talented professionals. Along […]

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Apto is Crushing It!

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. Building a startup from scratch is hard work. Really hard work. Most don’t make it. I think like 90% fail. As a founder myself, I know how there a million things you have […]

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Embrace the Machine: AI is the Future of CRE Tech

This post originally appeared on Michael Beckerman's Blog and is republished with permission. Find out how to syndicate your content with theBrokerList. I am fascinated by AI. And scared shitless too 🙂 “Hey, Siri! What’s the weather like this weekend?” – Ding. “The forecast for this weekend is 79 degrees and sunny.” “Alexa, order me […]

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