Joe Killinger has been an active member in the real estate industry for over 30 years, wearing different hats, and at times multiple hats! Over the years he has been an Agent, Investor, Syndicator, Founder and Operator of companies as well as properties he invests in. He has been personally responsible for the sale of and/or directly involved in the marketing of over 6,500 assets, resulting in closed transactions totaling over 950 million dollars throughout the United States.
Joe invests his time and money into several real estate brands, he works with these brands to ensure they remain at the forefront of what’s achievable through the power of content, community, and business innovation.
How to Get Bigger Leads as a Real Estate Agent
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. When it comes to lead generation, most agents are optimizing for the wrong metric. They’re chasing more leads when they should be chasing bigger ones. Volume and deal size are […]
Hiring Mistakes That Cost Us—and How to Avoid Them
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. If you’ve built a brokerage beyond a few million dollars in revenue, you already know that the wrong hire costs far more than the fees and time invested in that […]
1,000 Calls In: What Actually Changes
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. Every new agent (including myself when I was starting) asks the same question in their first month: “When does this get easier?” I always tell them: It doesn’t get easier. […]
How Joe Killinger Helps Boutique Brokerages Compete With Bigger Rivals
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList.How Joe Killinger Helps Boutique Brokerages Compete With Bigger Rivals Affiliate network gives smaller firms a way to pursue expanding clients By Brannon Boswell CoStar News Joe Killinger at his media […]
Your Email List Is Your Brokerage’s Goldmine (And Most Brokers Are Sitting on It)
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. Every broker I know—including myself—is constantly chasing the next lead source. Whether it’s a new CRM, another advertising platform, or the latest AI tool promising to fill our pipeline overnight, […]
Steps to Create a High-Performance Environment That Top Producers Thrive In
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. We get into sales to create an opportunity to make a wonderful life for ourselves and our families. Creating that life is much easier when we end up in an […]
Want To Get A Price Reduction On Your Listing – Try This!
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. The Lesson We have all done it, take a listing that we thought we could push the market with but then the market tells you another story. The real estate […]
Agent V. Brokerage Owner: Which Makes You Richer?
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. Agent vs. Brokerage Owner The Broker Blueprint Agent vs. Brokerage Owner Which Makes You Richer? We ran the real numbers and give you a straight answer. 5-Minute Read · No […]
Stop Waiting for Referrals: How to Build a Commercial Real Estate Business That Generates Its Own Leads
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. I’ve spent years in commercial real estate, building companies, closing deals, and watching brokers burn out not because they lacked talent, but because they never built a system. They’d land […]
How to Build a Commercial Real Estate Business That Generates Its Own Leads
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. Most commercial real estate brokers don’t fail because they lack talent — they fail because they never built a system. The pattern is predictable: land a big lease, get a […]
How to Build a Team Before You’re Ready And Why Waiting Is Killing Your Growth
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. The Capacity Trap “Don’t hire until you absolutely have to.” It sounds responsible. It sounds like good financial discipline. But in reality, it’s one of the biggest reasons most agents […]
5 Things to Get Your Commercial Real Estate Brokerage Firm on Track
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. How to Grow a Commercial Real Estate Brokerage in Today’s Market The commercial real estate market is more competitive than ever, but it’s also full of opportunity for firms that […]
Your Agent Count Is Going Up. Your Margins Are Going Down.
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. Here’s what’s actually happening at a lot of these brokerages. They’re growing agent count, which logically should mean more transactions — but here’s the part nobody talks about. Every agent […]
Why You, as the Founder, Cannot Be the Bottleneck in Your Brokerage
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. I speak with brokerage owners every day who are trying to figure out why their firm isn’t growing in size or revenue. More often than not, the issue is simple—the […]
Multifamily Investing Explained: Why “Perfect Properties” Are a Costly Mistake
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. Here’s the refined version with smoother flow and the section titles added back in: If you’re chasing flawless real estate deals, you’re probably leaving the best opportunities on the table. […]
The Power of Focus in Business: Why Doing Less Drives More Success in Commercial Real Estate
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. In today’s hyper-connected, always-on business environment, focus has become one of the most valuable skills for success—especially in industries like commercial real estate. Many professionals confuse motion with progress, activity […]
Every Real Estate Agent Needs to Be a Business Owner — Not Just an Agent
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. When I first started in real estate, the path to building a business was straightforward. You picked up the phone, called prospects, worked your sphere of influence, showed up to […]
Why Most Commercial Real Estate Leads Don’t Turn Into Deals
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. If you’re in commercial real estate and wondering why your leads aren’t turning into deals… you’re not alone. A lot of brokers think they’re doing something wrong when deals don’t […]
Most Businesses Aren’t Dying. They’re 3 Moves Away From Exploding.
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. Great leaders build unstoppable teams Let me say something that might challenge the way you think about struggling companies. It’s rarely more money that fixes them. In fact, pouring capital […]
Is It a Good Time to Start Your Own Commercial Real Estate Brokerage?
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. We sat down with Bob Knakal to talk about the feasibility of opening your own brokerage The short answer is yes. The longer answer is that it may actually be […]
Why Talking More Is Killing Your Sales
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. Talking more might kill your deals If you’ve ever walked into a networking event, pitch meeting, or client call with a tight knot in your stomach, you’re not alone. Even […]
12 Real Estate Marketing Tricks You Might Have Never Heard Of (And They Work!)
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. There’re marketing strategies almost no one is using, but they work When it comes to real estate marketing, the agents who win aren’t always the ones with the biggest ad […]
2026’s Hottest CRE Play? Why Smart Investors Are Secretly Buying THESE Properties
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. When was the last time you were excited about investing in a car wash or a gas station? Probably not recently. Yet in 2026, these two asset classes are drawing […]
The CRE Industry Is Rigged Against Small Brokerages. We Built a Way Around It.
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. Leveling the Playing Field for Independent Commercial Brokerages Commercial real estate has never been more competitive. Over the last decade, regional, national, and international brokerage firms have continued to consolidate […]
Growing Your Brokerage Without an Office: Why Digital-First Is the New Power Move
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. For decades, the physical office was considered the backbone of a real estate brokerage. Prime locations, polished conference rooms, and rows of desks were symbols of credibility, culture, and success. […]
How To Grow Repeat and Referral Business As a Real Estate Agent
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. Referral and repeat business play a vital role in a real estate agent’s success No matter where you are in your real estate career—three weeks in, three years in, or […]
Rates Are Falling—Why Your First Commercial Deal Should Be “Boring”
Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Find out how to blog with us on theBrokerList. Thinking about your first commercial real estate deal? Start with “boring” ones. With interest rates beginning to come down, something interesting is happening across the country: commercial brokers are getting […]
