If you do not know this already, this is a profound lesson to be learned! Anybody in sales knows that finding the gatekeeper to any company is huge. Who is the gatekeeper? Well it depends on the company, but I can tell you this, there is one!
What does that mean? Well in my use of Twitter and of all of the stories I hear from Corporate America and business in general, the person at the helm of Twitter, for any company, is powerful. In many cases, the executives at the top and the principals have Twitter sites. For many of you, that should be enough said and I am done.
For the rest of you, I can give you examples.
Just so you know, for those who understand and get Twitter, that is the role of most folks who run the Twitter sites for Corporate America. Not only do these Tweeps on deck have to know it, but they have to know it fast and in less than 140 characters. These people that run these Twitter sites are good, very good! Also, they have to be quick on their feet, friendly and very professional as well.
Twitter is today’s frontline for the largest corporations, not only in the US, but the world. Now, there are many exceptions, but in my experience, I have had nothing but good luck with Twitter. If you are not realizing the potential of Twitter yet, you are probably not really interested in networking or virtual canvassing or cold-calling. But, if you are really interested in reaching out, bonding and forming some super tight relationships with people virtually, Twitter is superior to any form of media I have found.
I know that Twitter is really an acquired taste, but the reason it is so difficult to grasp is that it is not just Twitter and instant or a silver bullet. It is a process. Many people have no time for that. They want magic to happen and money to just pour in. For those of us using Twitter, that is a good thing because we do not want to do business with those types anyway. We want the “good-things-take-time” attitude and the “how-can-I-help-you” type people using Twitter. We do not want the “me, me, me” people as they just do not fit in on Twitter. There is no room for blatant spammers as they get no attention and there is no room for Like Me, Circle Me, Love Me, blah, blah, blah. Yes, that is one way to use it, but it is not how it works well.
Twitter is about favors, sharing, helping, kindness, politeness, humor and outreach. For example, somebody was kind enough to include us in a #FF (Follow Friday). Follow Friday is a virtual business card exchange. If I like you, I share your business card with my over 4,000 followers, for example and I say something to introduce you to my followers. My followers then click on your URL if that is of interest to them and follow you!
So @theBrokerList gets included in a generous #FF. Because of that, we meet more Tweeps. See tweet below. Now, we have a good chance to gain a new member of theBrokerList! Not that we are selling a building or leasing space or looking for a new property management assignment, but our members are! You get the drift here. The same can apply to you.
@theBrokerList Yes, we will definitely be joining thanks!
— Cherry & Associates (@cherryandassoc) March 1, 2013
So the point is that anybody that uses Twitter today knows that Twitter is a high quality and powerful outreach and networking tool. Please get a Twitter site, even if just to reserve your URL as the names are like a land grab. If you miss your name, it is too late! Your name is vital and it should be the same name you have for your domain and/or your own personal name. For instance, I have @theBrokerList and @DayHarrison!
Photo credit: “Information Board” by franky242 FreeDigitalPhotos.net