When we connect with marketing directors, administrators and brokers and share with them the amazing and magical syndication partnership we have with Buildout, they are ecstatic. They cannot believe that with a few minutes of set up time, literally seconds to minutes, they are on the way to so much power.
The problem is most people do not understand what syndication is. Well the teams at Buildout and theBrokerList have been running a campaign to get people to notice the fact that we do in fact have this partnership to make life easier for the commercial real estate industry. We even adopted the hashtags #HelpCRE and #SOS.
Empowerment of Commercial Real Estate
We believe that this technology truly empowers the marketing and administrative departments to work on more high level issues and other pressing matters, above and beyond “busy work” of typing and retyping their property data over and over again. That is called redundancy and it is the enemy of efficiency.
What is Syndication?
So the SOS hashtag #SOS stands for “Streamline your Organization with Syndication” and #HelpCRE is our mission! So when you see the amazing social cards we are using in our campaign you will see that our goal is to save your organization and bring to light the need for you to take a few minutes or seconds from your day to connect your account at Buildout with your account at theBrokerList.
Syndication is housing all of your data in one location, typed one time and then sharing it to multiple places. It is really that simple. The team at Buildout on boards your design and branding and creates unlimited templates and forms and emails using that same data. The amazing and magical part is that you can simply “PUSH” that data to other sites, like theBrokerList and keep the data synchronized so it is the same on ALL platforms you push the data to. That of course includes your own website.
When using syndication with theBrokerList, the term we use to describe the connection is an API. Each member of theBrokerList has their own unique API key. That key is copied and pasted into the Buildout dashboard on a one-time basis, and that is where the Amazing and Magical Syndication begins.
If you need a demo or any help at all to setting this up for your office, please reach out to us and we are here to help you, or click the below image for to Learn More.