When we asked CRE brokers about their most indispensable apps, you told us how you couldn’t live without tools like Evernote, Geomeasure and Bizzio. But a first-year agent from Jacksonville, Florida mentioned a Commercial Real Estate marketing tool we’d never considered before: Yelp!
Yes, Yelp, the popular website where people review everything from art galleries to Zumba classes. Yelp’s great for finding the city’s best Thai pizza, but how on earth is it a Commercial Real Estate marketing tool?
“I came across Yelp working on a deal for a cupcake company,” says Matt Romero of Murphy Land & Retail Services. “Researching other operators, I went on Yelp for a map, and just started digging into more and more info. Why did some operators get great reviews, or why not? I’m a tenant rep for specialty restaurant groups, and I realized this is what my tenants should be doing. Their customers are telling them what they need to do.”
“Now Yelp is one of the most important tools I use—it really gives me an edge.”
There are three ways Romero gets an edge with Yelp:
Customer service advice. Romero considers himself a tenant advocate, not merely a representative. “Yelp is a great forum. There are a lot of savvy critics, and they give lots of detail about what they like and don’t like. Read through the reviews, and you can figure out, why didn’t that location make it? Why is that one successful? It’s all great insight I can share with my tenants.”
For two more ways Romero gets an edge with Yelp, read more at BrokerSavant.com!