Using video to showcase a property is becoming increasingly popular among commercial real estate brokers. These videos are no longer outrageously expensive or require extensive work from the broker. For example, we at iProperty Tours, specialize in creating virtual tours exclusively for commercial real estate brokers. We work with you and your team directly to create an extensive tour of your property to be used in marketing material and presentations. If a picture is worth 1,000 words then a minute of video is worth 1.8 million words! Below are 7 top reasons to use video in CRE! Here are examples of why you should use a video tour to market your next property.7 top reasons to use video in CRE! Click To Tweet
1. Visitors stay on site longer
Visitors who view videos stay on the site an average of 2 minutes longer. (Comscore)
2. Increase clicks
In 2010, an Implix email marketing survey found that including a video in an email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.
3. Receive more inquiries
An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.
4. Viewers will remember your listing
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (insivia)
5. Increase page ranking
According to Forrester Research it is 50x easier to achieve a page 1 ranking on Google with a video.
6. Increase social awareness
According to Facebook posts that include video get 100% more social engagement. That’s twice as many likes, shares, and comments.
7. Save Time and Resources
Both you and your clients will appreciate the time saved. If you view 10 videos versus touring 10 properties, the time you can save is amazing. Now of course, you need to do a physical tour, but a video at least gives you some insight into what to expect, which will save time. Your colleagues and clients will appreciate the preview as well and remember you saved them time!
Photo Credit: “World Globe Indicates Travel Guide And Worldwide” by Stuart Miles Source: freedigitalphotos.net