This post originally appeared on tBL Marketplace Partner's, RealNex blog RealNex Media Center Blog and is republished with permission. Find out how to syndicate your content with theBrokerList.//?#
It’s time to boost your spring business and get into gear as the months warm up. As the temperature gets warmer, your business has the potential to be on fire with these five ways to spring into spring with a strong lead flow.
The key to successful lead generating and lead flow is providing useful data and being consistent. Send a monthly newsletter at the same time each month and set up various workflows to engage your audience based on how they interact with the newsletter. You should also set up follow up emails or reminder emails to stay top of mind. Drip marketing is one of the simplest ways to generate leads for your business.
Ask for Referrals
If you have repeat happy clients, ask them to refer their family, friends and coworkers to you. Keep in touch with previous clients so that you are always the first broker that comes to mind when they speak to someone about their real estate needs. If you have the client’s contact info on file, you can send them automatic email campaigns to make maintaining communication easy and attainable.
Keep Up Your Website and Blog
Roughly 90% of property transactions start with a quick internet search so it is crucial that you keep your digital presence strong with updated information. At the very minimum, you need to list the services you provide and what you specialize in, be it specific markets or specific types of properties. Use your blog to also amp up your market and give details people want to know. By becoming a subject matter expert, you can establish trust and build a solid pool of leads.
Establish a Lead Scoring System
Not all leads are created equal, which means to have a strong lead flow, you will need to establish a method to score leads. You should grade leads on two things: how close they are to your ideal client and how ready they are to take the next step in the process. Some leads will be ice cold, but other leads may just need a little nurturing to result in a new client. Once you have started scoring leads, you can respond faster to leads that look promising and you won’t be wasting time with cold leads.
Utilize Your CRM
Make use of your CRM to label and score leads so that you can track where the lead is in the current sales process. The CRM will immediately alert you if there is a change. Utilizing your CRM to both score leads and maintain contact will help you spring into spring with a strong lead flow. Your CRM is your right-hand man when it comes to closing deals, but it all begins with having quality leads and developing a strong lead flow. Along with utilizing your CRM, spring is also the best time to do a little cleaning to ensure you don’t have unnecessary info and repetitive data.