Have you brought this initiative to your clients?
Definitely — and with very positive results.
According to CBRE’s recent survey of 229 corporate executives, occupiers are increasingly viewing the workplace as both a critical employee attraction and retention strategy, and as a means to control costs. As a result, most of clients are seeking to develop a workplace strategy that both enhances their culture and helps them use their space more efficiently.
Our clients come to us for a variety of different reasons: some want to do a better job of attracting and retaining talent, others are trying to use their space more efficiently, some are trying to build more flexibility into their approach. Whatever their driver, most end up embracing the idea that their workplace can be a tool in transforming their culture and therefore their business. Our success with Workplace360 is proof that can happen.
Do you see any difference in adoption between generations?
Not really. While many expect millennials to be more interested and accommodating to more open and shared environments, we’ve learned that what millennials want and what other generations want isn’t that different. In fact, when we aggregated all of our survey responses across clients and industries from the past 5 years, we found that on most questions—ranging from how people work to what they want from their future office—there was no more than a 3% difference between how millennials responded and how other generations responded. What we believe: workplace flexibility and choice are valued by all generations.
Photo credit: RMA Photography Inc