Email marketing has been proven to attract prospects and keep real estate agents top-of-mind for both clients and prospects. It’s no surprise that people spend the majority of their workday checking and responding to emails, which is why having the perfect email campaigns to send will help you grow your client list and truly reach your audience.
Here are five email examples for staying top-of-mind with clients and helping build rapport.
The Who Email
When it comes to real estate, you want your clients to trust you and feel connected to you. Use this email to let people know who you are. Offer insight into your interests, your specialties, your background and your proven success rate. This is also a great place to include client testimonials.
The What Email
What makes you unique compared to competitors? What can you offer that they don’t? Clients want to work with people who they feel truly understand their wants and needs. Give them an overview of what your services are and what you specialize in. Include specific neighborhoods, home sizes, home types, etc. to give a more detailed overview of how you help your clients.
The When Email
Build rapport by giving your clients and prospects valuable information. Give details on events coming up in the area and mention great spots to eat or hang out in surrounding areas. You can also highlight when your upcoming open houses may be and include small photos and descriptions of the homes. You may also send out an email that features events in specific neighborhoods to give a closer look at the community vibes.
The Why Email
This may be the most important email you send to build rapport. This is your elevator pitch – why should they choose you to help them sell their home or purchase their home? This is a great place to highlight a recent closing and give details on the transaction and info on how you helped the customer find their dream home or sell their home.
You can also include testimonials and recommendations in this email as well. This can help turn a prospect into a client – especially if the situation is similar to the prospect’s situation, whether it be needing to sell quickly or wanting to buy a home in a popular neighborhood.
The Trends Email
Send an email with your thoughts on recent trends in the area you work in. Back your opinions up with facts and really do some research to establish yourself as a thought leader in the real estate industry. This will help grow rapport with clients and prospects and will keep you top-of-mind as a resource for all things real estate and market related.
ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.