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4 Hot Lead Gen Tactics for Commercial Real Estate
In the competitive world of commercial real estate, being on top of your game is key to your success. Whether you’re a newer broker or a broker with years of experience, keeping up with the latest lead generation tactics will help ensure you’ve got plenty of incoming lead activity for you to convert into sales.
Take a look at these tips to help you excel as a commercial real estate broker in today’s competitive market.
#1. Feature your Listings
If you’re a listing broker then you possess a tremendous marketing asset – your listings. This data gives you both the opportunity and content to engage with your local market. Any experienced broker and their team understands the power of commercial real estate software, social media, and sharing content. Every potential seller wants to work with a broker that gets the deal done! They want to work with someone that is known for moving properties quickly and effectively.
Consider turning your listings into marketing opportunities by creating simple yet attractive blog posts and sharing them through your CRM and on various social media outlets. This allows your sphere to stay in-tune with your availability and see how active you are in the market.
#2. Become the Go-To Expert
Commercial real estate is a specialized business and expertise carries a lot of weight. Consider using your experience to your advantage by staking your claim as your area’s expert or specialist. Your knowledge can be used to create thought-leadership blogs that can be shared through various platforms such as Facebook, LinkedIn, Medium, and more.
If you’re using a CRM program such as ClientLook, you can also send that content directly to your target audience via email integrations like MailChimp. When you’re sharing valuable content that is both interesting and useful to your audience, you’ll generate more engagement — and more leads.
#3. Think Outside the Box
Maybe you host an open house for your latest listing, complete with a local musician and craft brew company. Perhaps you cold call all of the companies in the area to see if they’re happy with their current spaces. To really make a dent in your lead generation strategy, try to find out of the box ways to stand out from the crowd.
#4. Don’t Forget Social Media
In your lead generation efforts, don’t forget the power of social media. LinkedIn is particularly useful for commercial real estate professionals. From creating your own “market page” to implementing a paid ad strategy, there are a lot of ways to make social media work for lead generation.
Generating new leads in today’s climate is fast-paced and often times overwhelming. Don’t let this hinder your efforts. With these lead generation tactics and a quality CRM system in place, you’re sure to get better results.
Connect with us at ClientLook to learn how our CRM system can help with your marketing efforts and to generate more leads easier. Contact us today!