Keith Ferrazzi says, “Invisibility is a fate worse than failure.”
This is great news for a lot of folks in commercial real estate — we’re typically not known for being invisible or quiet.
Unfortunately, most CRE professionals rely entirely on their networking skills to improve their presence in the marketplace.
But networking is only 1 aspect of your presence.
And solely relying on in-person events is like trying to grow your practice on a 1 legged stool.
If you’re missing the other 2 aspects of your personal presence… There’s a good chance you are invisible to many of the influencers in your area.
That’s why top producers have a 3-tiered system
This system allows them to pursue relationships with the top influencers in their market.
There’s no guesswork.
They make sure the important influencers think of them anytime there’s a CRE opportunity.
So in today’s Massimo Minute, I’m sharing the 3 ways to build your presence and become top of mind with the influential people in your marketplace.
If you want to take the guesswork out of your presence initiatives, click here to schedule a strategy session with one of our program consultants.
Here’s what we cover:
1: What the “Marketing Prophet” thinks about building a personal brand.
2: How to set yourself apart from your competitors and peers.
3: The 3 ways you can grow your personal presence.
4: How to connect with the key influencers who will allow your practice to grow.