It won’t surprise you to learn that smartphones and tablets have really taken off in the last 5 years. You may not know the extent of the trend, though: 90% of Americans own a smartphone, and usage of mobile devices grew by 45% in 2014. The number of mobile devices being ordered exceeds the number of desktops and TVs by four or five times.
Considering the huge audience to be reached via mobile, it makes sense to focus on providing effective content that’s compatible with the mobile format to your current and future commercial real estate clients. Still, many brokerages hesitate to invest the necessary time and effort to bring their mobile presence up to speed. Sometimes they’re making assumptions about mobile that just aren’t accurate, and these myths are inhibiting progress.
With that being said, we thought we’d take a look at some of the biggest myths of mobile marketing and lay them to rest before jumping in to the tips …
Myth #1: User experiences for desktop and mobile are the same.
This is very common mistake, which can play havoc with mobile efforts. Mobile devices are not an extension of the desktop; their use is different, and takes place under different conditions.
On a computer, the user is usually stationary, and has room to explore the content and engage in a series of selections and clicks. It’s easy to scroll and type.
The mobile user, on the other hand, is likely to be in a distracting environment. The interaction may be composed of a series of quick swipes or clicks; the small screen makes extensive reading difficult. Tasks will often be interrupted, so tasks should be designed to be quick and require as little input as possible.
Photo Credit: “Man With Smartphone” by adamr Source: freedigitalphotos.net