Whether you’re new to content creation or a seasoned veteran, you may be wondering, How can I make sure I’m creating the best content possible? The truth is, there are many ways to make your content effective and compelling to your readers. Here are 10 tips on how to create the best possible content.
1. Publish Content Worth Reading
It’s easy to get caught up with only focusing on SEO-friendly content by overusing keywords in your content. Google looks at the quality of your content when deciding how to rank your website in search results. You want to make sure your content is worth reading. Google knows when a page or post is bogus or simply a fluff piece. Focus on creating high quality content that is easy to read, rather than focusing on over-optimizing your content for SEO. This will also help ensure your content is worthy of being shared by your readers. Before hitting that “Publish” button, ask yourself, Would I enjoy reading this if this wasn’t my own content? If the answer is no, consider making revisions.
2. Add Call-to-Action Buttons
Include a call-to-action (CTA) button on your website to encourage website visitors to take the next step. The button you should use depends on the type of website you have and the content you’re publishing. Make sure the CTA button you use in your content helps you reach your goals. For example, if you would like more people to download your ebook, have your CTA button say “Download Now” or something of that nature.
3. Include Images
Images break up the text in your content. It can be hard to stay interested and focused when reading a long article or blog post that is simply a dense chunk of text. Adding a good image can make your readers stay on your website for a longer amount of time. Try to choose images that help get the point of your content across to your readers.
4. Use Headings
Similar to images, headings also help break up long pieces of writing. There are many different ways to utilize headings in your content. You are not limited to a numbered list when using headings. You can use headings whenever you move on to a different point or to organize your content creation. Headings also help readers skim your website faster. Your readers will be able to quickly find the information they’re interested in, rather than getting frustrated and clicking off to visit another website.
5. Know Your Target Audience
After you decide on the subject of your content, write for your target audience. It’s crucial to understand what your audience is looking for and why they might click on your website’s link. Writing with your target audience in mind will help your content be more interesting and engaging. Your content should meet your readers’ needs, and understanding your audience will help you achieve that.
6. Include Social Share Buttons
Did you know Google takes into account how many links to your website exist when deciding how you should rank in a Google search? You should try to acquire more quality backlinks to your website to improve visibility on search engines. Link building is a form of off-site SEO and occurs when people share your content by linking to your website. This includes sharing a website on Facebook or in the comments of blogs. Social share buttons are a great way for your readers to easily help you practice off-site SEO. You can even choose which platforms you would like your readers to share your website on.
7. Change it Up
Your content should be diverse so your followers don’t get bored or uninterested. If your website has one main subject, try covering each angle of the subject. Don’t be afraid to get very specific on topics, too. Make sure you’re not only tweaking and republishing the same content over and over again.
8. Be Consistent
“Consistency is key.” This saying is also accurate with content creation. Adding content on a regular basis will help you establish credibility and also help you build a following. The more content you have, the more likely it is for readers to find your work. Try to establish a publishing schedule that works well for you and is sustainable.
9. Find the Perfect Length
Content that is too short can leave the reader with even more questions. On the other hand, content that is too long can make the reader click off almost immediately. Try to find the perfect length of content that covers all of your main points, but is still a reasonable length. A good rule of thumb is to ask yourself if you would take the time to read the entire post. If you know you would not, then take the opportunity to publish two pieces of content!
10. Use Engaging Headlines
Your headlines should let people know what to expect, but leave them wanting to know more about your content. You can also practice on-site SEO to improve your search engine visibility. Steer clear from “clickbaiting” people. That will only cause frustration for your readers.
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