Are you scared of video? Well I have been, until now!
I wanted to share an experience I had with Ray Riechert of Video Marketing Scholars. Ray reached out to me to share some incredible ideas to help me educate our members of theBrokerList and also to help me gain exposure in marketing theBrokerList and create a YouTube Marketing Strategy for my site.
I was very hesitant to share anything Ray was telling me, as my philosophy is that I do not share anything unless I believe it and can do it. Once I know it, I then feel comfortable sharing information with others. Also sometimes we do not always want to try something new because it scares us or we are afraid we will not know how to do it. Video has not been a strong area of knowledge for me so I was eager to learn from Ray and expand my own personal horizons of knowledge.
Here is a question for you, that Ray posed to me.
How many of you are considering video marketing for your business? Cisco reports that by 2017, 70% of the content on the Internet will be video.
This may seem like a staggering number, but the plain and simple truth is most people are visual learners and they will almost always choose a video over written text.
Creating content with video is not the future. It is here and now and we know it because YouTube is poised to be the Number 1 search engine in the world in 2015.
Clients we want to attract to our properties and companies will continue to watch more videos and look for answers on YouTube and that is why I am sharing this information with you.
Shooting a video does not mean you have to make a Hollywood production. Smartphones are so good now that you really do not need anything else so do not let the technology scare you or stop you from trying.
Here are the things I learned from Ray with regards to being successful with creating videos.
Always try to answer someone’s question or provide a solution to help someone with an issue they may have. This video is in the Number 1 position on Google AND YouTube.
This is the title I chose to answer a question:
One of the most important things I stress at theBrokerList.com is for brokers to create a profile (or sales pitch) to enhance their business.
Since this is an important concept for my website, I wanted to give examples of how to create a credible profile and sales pitch.
It seems simple enough, right? Well, answering the question was easy using a “how to” approach. The bigger issue is how to get your video found on YouTube.
I was not clear on how to do this and I am sure many of you have the same concern.
Remember getting your video found on YouTube is the point of this entire exercise, NOT, the quality of the actual video or the technical filming skills.
Ray used a fancy term called Meta-Data. Do not worry; it is just a fancy term YouTube uses to describe your title, your keywords and your description.
Ray said if you spend the extra time to formulate these three things (description, title & keywords), you stand a greater chance of getting your videos ranked Number 1 on YouTube.
When we created the title, my first thought was, “Nobody will search or look for that long title”. Ray told me I was right. He said, “we all search differently and that’s why it is so important to create the right Meta-Data.”
You will see the same video here using 8 different variations of the title. Why is this important you may be wondering?
We all search differently, but we can find the same video simply by using our own search strategy. Be sure to look at the titles for each screen shot.
One simple 2 minute video got ranked Number 1 On YouTube at least 9 times simply by having the right Meta-Data for the video. This is incredible!
Ray also told me that it is important to create many videos. Imagine if you created 20, 50 or 100 videos how many people will see your videos. This is such a powerful branding tool too and it can really help your business.
I will address other things as I learn them, in future blog posts, so you get a better understanding of this process. If you are interested in Ray’s program, you can check it out at Video Marketing Scholars.
Photo Credit: Everett Collection/Shutterstock