Is it the bespoke suits, luxury cars, and power lunches?
What’s that? Sorry. I couldn’t hear you over the sound of my megayacht engines.
Sure. If you work hard enough to afford these things, they are nice. But it’s also something much more profound. For those of us who are truly passionate about the business, there is a deeper meaning to the work, and it can be summed up in one word: solutions.
On any given day, a CRE broker is helping a small business negotiate the lease on their first brick and mortar, conducting site selection for a national tenant, advising a wealthy businessman on CRE portfolio diversification, selling a 50-story office building, securing a listing for a 5,000 acre parcel, cold-calling a prospect,and making a friend for life.
Regardless of the type of transaction, our job as brokers is to provide creative solutions to complex problems, often in a dynamic and fluid environment. As is often the case in life, the most challenging deals are usually the most rewarding.
Why do you need a broker? The same reason you need an accountant or lawyer. Not because they are smarter than you, but because they live in the space, 24/7, 365 days per year. They know their business. Brokers know the market. They know what’s coming. When asked why he was the greatest hockey player of all time, Wayne Gretzky said, “I skate to where the puck is going to be, not where it’s been.” That’s what a broker does for you.
Whether it’s an obsolete industrial space that a broker is bringing up to speed in order to generate jobs in the community, adding a restaurant space in a market gap, or finding a physicians group the perfect office space to serve children, solution is the name of the game.
What problems will your broker solve for you today? How have they improved your community? What will they do next?
Leverage them and find out.