4 Lead Generation Deal Killers (and How to Fix Them)
Finding new leads is so important in commercial real estate. Having a strong and expanding client base helps drive your business to new levels. There are some common mistakes to avoid to ensure that you’re not hurting your lead generation efforts. Read on to learn more.
Tip #1: Make it Easy to Contact You
Don’t force prospects to dig through your website to find contact information for you. Many people will give up after only a few seconds of searching, so don’t lose out on gaining a new lead simply because your website isn’t built with the visitor in mind. An easy way to fix this is to create an easily accessible contact form on your website so that anyone interested in learning more about your business or working with you can easily reach out to you.
Tip #2: Follow Up After Initial Contact
After you have made initial contact with a lead, don’t leave them hanging by not following up with them again. Time is of the essence. Gather information and resources the prospect could use and give them a follow up call as quickly as possible to discuss the next steps in their buying, selling or leasing interests.
The worst mistake you can make is to give a lead the impression that you aren’t responsive. Your customer service quality is on the line from the minute a prospect attempts to reach you. Make the most of every lead by beating the competition with responsiveness.
Tip #3 Utilize Your CRM
Your CRM can be one of the most valuable lead management tools you use in your commercial real estate business. ClientLook’s CRM system offers a team of virtual assistants who can help process and organize every lead that comes your way. Your web forms can automatically transmit lead information to the VA team who promptly enters everything into your account. They can even schedule a follow up task to ensure nothing falls through the cracks.
Implementing a CRM into your everyday routine at work will help you manage more leads, expand your marketing reach and keep up with current clients in the process.
Tip #4: Take Advantage of Lead Scoring
Your CRM can also help you use lead scoring to determine which leads are the most qualified and which may be more likely to turn into clients. You can avoid wasting time and losing deals by sifting out the colder leads and focusing on the leads that are most likely to turn into a deal. Just think of how many new clients you could gain if you stopped wasting time contacting cold leads and gave your best effort to leads that are actually interested in working with you and are serious about doing business.
A great way to categorize leads for scoring purposes is by using groups. In ClientLook the grouping feature allows you to relate leads to one or more groups. These groups are easily accessible and help you manage even the largest lists with ease.
From referrals to your website, there are numerous ways to gain new leads, but it’s important that you take the proper steps to ensure you don’t kill these leads. By making it easy to contact you on your website, following up promptly, using your CRM, and taking advantage of lead scoring you can generate more deals and grow your commercial real estate business successfully.